The Content that Makes Sense
I’m Alkan, an experienced copywriter and content marketing strategist with a focus on tech startups. 15 years in the making, I've built & led content and marketing teams, hosted events, and collaborated with top global brands in their strategic content marketing efforts.
The Background.
I specialize in copywriting, content marketing, and brand stories.
My first job in editorial was in the fall of 2001, just after starting university, where I helped edit academic narratives for four years. By 2008, I had turned to the ad sector as a transcreator, localizing global ad campaigns with finesse. As the digital age unfolded, I reimagined myself as a digital copywriter and editor, crafting stories for emerging digital brands as well as local giants.
In 2011, captivated by the bright lights of the startup ecosystem that had just appeared in Türkiye, I decided to get myself into the entrepreneurial world. There, I managed content, marketing, and social media strategies and teams for modern businesses. Over the past decade, I've guided multidisciplinary teams, hosted live events, and engaged with key stakeholders and investors.
Most recently, I've collaborated with SaaS startups to deliver digital solutions for prestigious global brands, including FIAT, Nestlé, Avon, Garanti BBVA, Allianz, Renault, PMI, Nike, and Vodafone.
The Narratives.
This collection highlights my standout work for brands and marketing teams, as well as some personal pieces that I'm passionate about.
The Business.
A curated selection of my work – from website copy to social media – demonstrating my ability to craft human-centered messaging for brands, marketing teams, and beyond.
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High-Quality Content Creation: Producing various content formats (blog posts, articles, website copy, social media updates, etc.) that are engaging, informative, and optimized for target audiences.
SEO Optimization: Optimizing content for search engines to improve visibility and organic traffic. This includes keyword research, on-page optimization, and link building.
Content Editing & Proofreading: Ensuring content is error-free, consistent in style and tone, and adheres to brand guidelines.
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Audience Research & Analysis: Identifying target audiences, their needs, pain points, and online behavior.
Content Audits & Gap Analysis: Evaluating existing content, identifying gaps, and recommending improvements.
Content Strategy Framework: Developing a comprehensive content strategy aligned with business goals, including content pillars, themes, formats, and channels.
Content Calendar & Workflow: Creating a content calendar and establishing a smooth content creation and publishing workflow.
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Content Promotion Plan: Developing a plan to promote content across various channels, including social media, email marketing, and paid advertising.
Social Media Management: Managing social media presence, creating engaging content, and interacting with followers.
Email Marketing: Creating email campaigns to nurture leads, promote content, and drive conversions.
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KPI Identification & Tracking: Identifying key performance indicators (KPIs) and tracking content performance using analytics tools.
Regular Reporting & Analysis: Providing regular reports on content performance, analyzing data, and making recommendations for improvement.
The Brands.
These are the most influential companies that I had the chance to work with during the last decade.
The Toolkit.
Dive into my digital arsenal. These are the tools I use for research, writing, editing, planning, and optimizing content.
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Every great piece begins with an exploration phase. Here are some of the the tools that I trust for in-depth research and creative brainstorming.
Perplexity.AI | ChatGPT | Ahrefs | MOZ Keyword Research | Google Trends | Semrush | Ubersuggest -
Turning raw ideas into polished gems with these handpicked tools I rely on for meticulous editing and seamless publishing.
Grammarly | Writer | Claude AI | Hemingway | Wordpress | Squarespace | Webflow | Wix | Canva | Google Workspace -
Where outsourced work meets with teamwork and foresight. Here are the platforms and tools I use to foster collaboration and streamline planning
Google Workspace | Trello | Airtable | Notion | Miro | Ruul | Clockify | Figma
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The tried-and-true resources I've employed across various roles, ensuring top-tier results that have been influential in my journey.
Mailchimp | Jira | Buffer | Miro | Airtable | Todoist | Zapier | Woopra | Intercom | YOAST | Semrush | HubSpot | Google Analytics | Typeform | Livestorm | Slack
Contact me.
Let's turn your ideas into words that makes perfect sense to your audience.