H2H in the Age of Automation: Maintaining the Human Touch
The article explores the ethical and human dimensions of digital marketing in an age dominated by automation. It talks about the importance of the human touch, the need for transparency, and the respect for customer data that should guide marketing practices.
The Psychology of H2H Marketing: Unlocking Human Connection in a Digital World
The article goes deep into the psychology of Human-to-Human (H2H) marketing, emphasizing the irreplaceable value of human connection in a digital world. It contrasts H2H with traditional B2B and B2C frameworks, and outlines the five pillars of H2H psychology: Trust, Empathy, Authenticity, Reciprocity, and Emotional Resonance.
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